TITLE:* RETENTION

SUBTITLE: 5 Strategies for Service Companies

AUTHOR:* Jose Aguilar Araiza

ISBN: 9798852795649

DATE OF FIRST EDITION: September 2023

COUNTRY OF FIRST EDITION: Mexico

LANGUAGES AVAILABLE: English & Spanish

SYNOPSIS (MAXIMUM 500 WORDS):*

Why are some companies more successful than others? Is it due to the amount of investment, management style, marketing strategy, or perhaps business vision? All these factors are important, but they require a high level of effort and investment. Moreover, when we consider the two global trends affecting companies - the increasingly aggressive competition to position themselves in market niches and the scarcity of talent - many companies need to redesign their strategies to maintain their business expectations. "Retention" presents five strategies based on a different perspective, helping companies to increase their efficiency at a lower cost, impacting the retention of both customers and employees, and consequently, achieving better financial and business performance. Companies that have changed their perspective, focusing not only on the final result but also on the origin of that result, have been more efficient. They have achieved their financial expectations as a consequence, not merely by intention. Do you dare to try it out?

RIGHTS CONTACT:* Jose Aguilar Araiza

WHATSAPP (12 DIGITS):* 526241565198

EMAIL:* jaguilar60@hotmail.com

FACEBOOK: Jose Aguilar

INSTAGRAM: Jose Aguilar